Helping outdoor brands turn big ideas into buildable products.

OUR APPROACH

At Outdoor Innovation, we don’t theorize. We build what works.

From day one, our goal is to bring clarity and traction to your product development process. We’ve spent years on the factory floor, on the production line, in CAD files and cost breakdowns.

We work with you across every stage, using a modular process built to match your actual needs. We’re not some bloated agency playbook

Strategy & Product line planning

We help outdoor brands build product lines with clarity and purpose by balancing brand narrative, customer need, margin, and manufacturability. From flagship SKUs to full-line roadmaps, we structure what to launch, when to launch it, and how to price it across channels. Whether you’re creating your first product or rationalizing a growing catalog, we make sure every item earns its place, and your margins.

  • Line architecture to reduce SKU bloat and create logical product families

  • Competitive positioning + narrative logic across price tiers

  • COGs/MSRP tradeoffs and channel-specific margin planning

  • GTM brief development aligned with sourcing and production timelines

Design & Development

Great design isn’t just beautiful, it’s buildable, functional, and margin-aware. We work from first sketch to final spec to ensure your product looks right, feels right, and performs without compromise.

Whether you’re building soft goods, hard goods, or hybrid systems, we bridge vision with execution through iterative design grounded in real-world constraints

  • Industrial design rooted in user experience, use case, and manufacturability

  • CAD + drawing packs tailored for factory, vendor, and in-house teams

  • Material selection aligned with budget, aesthetic, and supply chain availability

  • Packaging design that enhances unboxing and survives distribution

  • Design-for-cost thinking integrated from the start—not patched in at the end

Execution

We help you move from approved prototype to actual production without drowning in missed emails, surprise costs, or supply chain chaos.

From sourcing to fulfillment, we act as your product ops partner by managing vendor communication, aligning production timelines, and ensuring your team has the SOPs and tools to scale smoothly.

If it’s happening between factory and customer, we can own it, fix it, or build it for you.

  • Sourcing & Vendor Comms: Factory matching, RFQ management, BOM alignment, and sample reviews

  • Production SOPs: Build documentation, QC checklists, inbound receiving protocols, and assembly line guidance

  • Fulfillment Strategy: Kitting, warehousing, packaging, and 3PL selection

  • Cost Optimization: Material switches, packaging compression, freight efficiency, and waste reduction

  • Launch Support: Inventory planning, MOQ validation, and production-timed GTM sync

TESTING

Designing gear that lasts means doing more than lab tests. It means real-world, real-stupid, real-satisfying trials.

Case in point: While working with Riversmith I replaced a fly rod with a fluorescent bulb, packed it in their Convoy Travel Pack, climbed up on the roof, and threw it off. One take. No cuts. No damage.


See for yourself.

Because if it can protect that, it can handle your gear.

And btw, we might as well have some fun along the way!

“Jason brings uncommon clarity and execution to product development. Outdoor Innovation isn’t just a studio - it’s a force multiplier for brands that want to get it right the first time.”

- Richard Holcombe, Former President of Smartwool and Senior Executive for Four Global Outdoor Brands

Drop us a line. Let’s build something real together.